11/01/2012

p1xelad0 + Born To Run

Reinventa Paquetería Contest. Sections E-commerce and Urgente. 2011, Correos.
 
The initiative proposes to rethink the sending boxes for the Spanish mailing company Correos.
Base created by the company
 
For E-commerce, the box dedicated to on-line shopping, the proposal is the box that I’ve called p1xelad0. The box is divided into two parts: the center, which reflects the mathematic bases of any computer system; and the sides, that represent the logo of the company translated into big-pixels.
 
 
In the Urgente (express mailing) section, the proposal is Born To Run. It’s a box that travels fast.  So, its color changes from green into yellow, the company color. And the company logo transforms into a speed motorcyclist.

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